Graphic design: Twentieth century design

Who originally coin the term "graphic design" appears to be in dispute. It has been credited to Richard Guyatt, the British fashionable and academic, but one more source suggests William Addison Dwiggins, an American book fashionable in the early 20th century

The signage in the London Underground is a classic of the current era and used a font intended by Edward Johnston in 1916.

In the 1920s, Soviet constructivism applied 'intellectual manufacture in different spheres of manufacture. The movement saw individualistic art as useless in radical Russia and thus moved towards creating substance for utilitarian purposes. They intended buildings, theater sets, posters, fabrics, clothing, furniture, logos, menus, etc.